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“LinkedIn is just an online resume, right?”
Noooo, there’s so much more to it!
- Did you know you can use LinkedIn to sell your services without having to spend money on Ads?
- Did you know you can totally do that without being salesy?
- Did you know it’s even better to do it in a social way, instead of in a slimy-salesy-way? 🙂
Many people have a LinkedIn Profile but have no idea how to really use it to their advantage. If this sounds like you, read on!
Let’s get started! – How to sell with LinkedIn:
- Be clear on the goal you want to achieve on LinkedIn. What type of service are you trying to sell? Who’s your ideal client? Be as specific as possible!
- Create an outstanding LinkedIn profile – with your end goal and ideal clients in mind. All else you do on LinkedIn is aimed at getting people to look at your profile, so it’d better look good!
- Share valuable content as status updates and articles (blog posts).
- Build your network, and interact with these people in a way that builds your know-like-trust factor.
- Use LinkedIn Advanced Search to find people who can help you achieve your goal, eg. a person responsible for buying radio ads, or for hiring a person to deliver a talk on your topic of expertise.
- Use LinkedIn to see how you’re connected to these people that can help you achieve your goal.
- Ask your contacts to introduce you to the people you want to get in touch with. A warm introduction is so much more effective than a cold call! Make sure to not use LinkedIn for this introduction. Use your regular ways of contacting the person, eg via email or phone.
- Seal the deal!