Hi! I’m Welmoed, your Tech-VA, Tech Trainer and Professional Unicorn.*

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Check out my recent blog posts:

Facebook Ads – My Journey – Part 5

My first Facebook Image Ad A Facebook Expert suggested I run an image Conversion Ad, retargeting the people that watched 25% of my first video. I had some hesitations here: Running an image ad means people would not necessarily get to see the 2nd video I created for...

Facebook Ads – My Journey – Part 4

Retargeting Ads Now that I've run video Ads to 3 different audiences (see my earlier posts), it's time to send a second video to the people that watched at least 25% of the first video. I had some decisions to make here: Do I want to run another Video Views Ad,...

Facebook Ads – My Journey – Part 3

New strategy My first two Facebook Ads weren't all that successful, so I turned them off. It's good to do this when you feel your Ads are not performing well: you don't want to spend money on Ads that are not delivering! My new strategy: Running an Ad to a website...

Facebook Ads – My Journey – Part 2

Soooo, a lot has happened since my first post about my Facebook Ads journey some 3 weeks ago! My first Ads - Objective The objective of my first two ads was: video views. The video was 'pure content' as they call it and was aimed for new people (cold audience) to get...